Video Podcast on Optimization Testing Hypotheses

marketing optimization podcast series logoHi Readers! I’ve not been posting lately, which is sad. I’ll try to get back on the horse in 2014 ๐Ÿ˜‰

What I have been up to is a fun video interview and podcast with Alex Harris of the Marketing Optimization podcast series. In it, we discuss my framework of the 5 ingredients of a world-class testing hypothesis. Better yet, we do live optimization on landing page designs, showing you how to use the framework on your site pages!

Check out the session here ยป

 

And, if you’re the podcast-listening sort, make sure to subscribe to the Marketing Optimization podcast on iTunes, which features a new podcast with a digital marketing expert every week!