Video Podcast on Optimization Testing Hypotheses

marketing optimization podcast series logoHi Readers! I’ve not been posting lately, which is sad. I’ll try to get back on the horse in 2014 😉

What I have been up to is a fun video interview and podcast with Alex Harris of the Marketing Optimization podcast series. In it, we discuss my framework of the 5 ingredients of a world-class testing hypothesis. Better yet, we do live optimization on landing page designs, showing you how to use the framework on your site pages!

Check out the session here »


And, if you’re the podcast-listening sort, make sure to subscribe to the Marketing Optimization podcast on iTunes, which features a new podcast with a digital marketing expert every week!