Hello, world. The bad news is that I haven’t been posting as much lately. The good news is that I’ve been busy consulting, which means I’m learning, which means I’ll have more to share on this blog 🙂

Recently, I had a fantastic discussion with Jose at Fluidshopping, a Berlin-based startup looking at testing technology for eCommerce. Particularly, their focus is on building tools to enable the testing of business rules in addition to the usual UI elements.

We covered a lot of ground: testing tools and technology, marketing “system” optimization, KPIs, and 7 specific tips on how to move your online marketing state from “just testing” to “marketing system optimization.”

Jose noted some time stamps, so you can skip around if you don’t have an hour to devote. But, I recommend you open it in a browser tab and let it play–it’s wall-to-wall content, baby!

Listen to the interview now »