OK, settle down. I’m not saying that Multivariate testing is “flawed.” It’s a perfectly useful way to test. However, I recommend against looking for the right “recipe” before you know what your audience is hungry for!
By “recipe,” I’m referring to the popular approach to multivariate testing where a page is first broken into its discrete components (e.g. navigation, call to action, image, headline, etc.). Then, testers create different versions of all the components identified. Finally, all the variations are thrown into a multivariate experiment that runs until the best combination of variations of page components is accidentally found.
To illustrate, I’ll tell you a true story that a client told me. Continue reading
Those who’ve worked with me know that I’m not a fan of website redesign projects. I much prefer testing and incremental change.
Is social media a big part of your online marketing strategy? Is it a huge “question mark” in your strategy? Either way, you can benefit from spending some time with some new social reports recently added to Google Analytics.