In honor of All Hallows’ Eve, I relay this tale of woe and warning about a Multivariate marketing experiment that was doomed, doomed from the start! Read and retain, lest ye tumble into the same pitfalls and traps in your Optimization work. Continue reading →
While case studies about conversion rate lift and increases in revenue from testing get a majority of the “press” these days, there is something far less sexy and far more important to be thinking about: The order in which you execute your test ideas.
I know, that’s way more boring than, Learn how company X increased their sales by 4,000% with one simple change!!!!! I don’t blame anyone for wanting to share exciting test results, but what if you burn an hour on an webinar and find out you’ve already made the change they’re talking about? Or, you’ve already tested that change and it didn’t make a difference on your marketing?
That’s why we’re going to talk about something “boring” that is guaranteed to help you get results over a longer time frame. Prioritization – the way you apply resources to Optimization work to get the best ROI. Continue reading →