I explore the concept of a new customer “welcome packet” in the offline and digital worlds: https://www.linkedin.com/pulse/what-does-your-saas-welcome-packet-look-like-brendan-regan
A quick announcement today that a new book on Conversion Optimization is now available on Amazon! It has, possibly, the longest title ever: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing. Why am I pumped about the release of this book? Three main reasons:
1) The author, Chris Goward of WiderFunnel, is a smart guy who’s run a lot of tests and developed a solid framework for Optimization.
2) I played a small part in the creation the book as his Technical Editor. I got to read the book as it was written, chapter by chapter, to help optimize the experience you’ll have reading it.
3) Any book with a foreword written by Avinash Kaushik is a book worth reading!