Cross-post: What Does Your SaaS Welcome Packet Look Like?

I explore the concept of a new customer “welcome packet” in the offline and digital worlds:

New Book on Conversion Optimization Released

book cover imageA quick announcement today that a new book on Conversion Optimization is now available on Amazon! It has, possibly, the longest title ever: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing. Why am I pumped about the release of this book? Three main reasons:

1) The author, Chris Goward of WiderFunnel, is a smart guy who’s run a lot of tests and developed a solid framework for Optimization.

2) I played a small part in the creation the book as his Technical Editor. I got to read the book as it was written, chapter by chapter, to help optimize the experience you’ll have reading it.

3) Any book with a foreword written by Avinash Kaushik is a book worth reading!

Read more and/or place your order today »