Image courtesy of Actualinsights.com

A past client of mine coined a wonderful phrase when he mentioned the fact that his shopping cart “had all the usual security tattoos,” referring to the seals/badges/logos seen around the Web as credibility indicators and anxiety reducers.

While I laughed at the time, I now think that there’s something to this idea that trust badges on sites are like tattoos on people. You can make some pretty safe assumptions about people’s personalities based on their body art, so maybe online shoppers are making assumptions about your site based on your security “tattoos”! Continue reading →