I posted nearly a year ago about how multivariate testing is a flawed method when you use a “recipe” approach. And I haven’t written much about multivariate testing (MVT) on my blog, except to get tactical and talk about how I’d use MVT to experiment with testimonials.

In the spirit of fairness, there are plenty of ways to leverage MVT for business benefit, and plenty of testing scenarios that call for multivariate experiments. One such use case occurred to me when working with a client that was what I call “resource-constrained.” Continue reading →