Site Optimization for Mobile: Defer the Big Project

phone image "We need a mobile redesign for our site."I’ve heard similar comments from several marketers lately that concern me a bit, so I wanted to post a bit of a warning, and of course provide some alternative thoughts.

The gist of the comments was that these marketers knew that their sites weren’t yet optimized for mobile, and that they viewed that fact as a problem that could only be solved via a major project aimed at optimizing the entire site for mobile devices. Continue reading

F-Commerce Fails – The Hub Prevails

Bloomberg recently published an article discussing household name brands that have shut down their Facebook stores due to under-performance. Retailers at Gamestop, Gap, J.C. Penney, and Nordstrom have all launched, and since abandoned, initiatives to sell through Facebook “tabs” as an e-commerce channel.

I can’t say I’m surprised by this data. The “F-commerce” model goes against a marketing concept that I believe in strongly: the “hub and spoke” model. Continue reading