One of the more common excuses I hear for marketers not conducting experiments on their websites is a “lack of resources.” This generally refers to not having designers and developers at their disposal to create new versions of site pages, new graphics, new layouts, etc.

However, that is not an excuse from testing. That is perhaps an excuse from “radical redesign” testing. But there are still ways to run tests and get conversion rate lifts without tapping those resources. If you have access to a copywriter, or can write a bit of copy yourself, there’s plenty of testing (and learning) you can do, and I’ll give you an example in this post. Continue reading →