Shocker: Usability Guru Undervalues A/B Testing

glam shot of jakob nielson

Jakob Nielson

Usability testing guru Jakob Nielson recently published an interesting comparison between A/B Testing, Usability Testing, and Radical Innovation. Despite my somewhat sensational headline for this post, it truly is worth a read, and I have great respect for Mr. Nielson. Not only has he been making the Web less frustrating for all of us to use for a long time, he also has sweet sideburns.

The article compares three methods of “achieving better design” in terms of cost, benefit, cadence, risk, and more. Continue reading